On a daily basis companies and brands of all sizes are releasing new virtual reality experiences, these new experiences are helping build brand awareness, loyalty, and drive conversions. Here are five compelling reasons why a business should consider creating a VR experience. 1) Industry Growth 2) Brand Adoption 3) Consumer Headsets 4) Engagement 5) Likeability. Read more at http://www.4hoteliers.com/features/article/9892